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Resumes & Taglines: How to Use a Tagline to Enhance Your Personal Brand

Resumes and Taglines-How to Use a Tagline to Enhance Your Personal Brand

So you find this great job opportunity and send your resume knowing full well that it will be placed in a huge pile of other resumes. The challenge is making your resume stand out within the first 10 seconds of a hiring manager reading it. Did you ever think of adding a tagline to your resume? A tagline is defined as a reiterated phrase or slogan that is identified with an individual, group, or product. Taglines are most commonly used by well-known brands that we all use in our daily lives. Every restaurant you eat at, household item you need, or product you use in the course of your day has a tagline associated with its brand. McDonald’s – I’m Lovin’ It; Nike – Just Do It; M&Ms – Melts in Your Mouth, Not in Your Hands—those are just a few taglines that we all know and love! They are committed to memory and we instantly recognize them when we see them. Why not apply this same marketing strategy to your resume and have a tagline associated with your personal brand. This is a strategy that will help hiring managers instantly recognize you in a huge pile of resumes.

Adding taglines to your resume is an ingenious idea because it gives you the opportunity to capture the essence of who you are professionally in a few short words. In order to enhance your resume and get better traction when applying to jobs with your resume, make sure you have already established your personal brand before you come up with a tagline. Figure out who you are from a personal branding perspective, what you have to offer, and what talents you possess that will be most valued by hiring managers in your field. All of these core components will help navigate you towards a tagline that effectively brands you, grab’s their attention, and makes them remember who you are.

 

 

 
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