Q: I want to print and send the same cover letter to every job I apply to. Is this possible? ~ Scott, Nebraska
A: In order for a cover letter to be effective, you have to tailor your cover letter for every job you apply to. You have to do research on each company and integrate pieces of the research into the cover letter. You also have to analyze each job opening and see what it requires in terms of skills and core competencies. Once you can identify the relevant skills, then you have to establish links to what makes you uniquely qualified for the jobs while referencing your skills. Cover Letters are not meant for you to just print and send because that lacks any personalization or customizing, which does not make a good first impression on hiring managers. It is all about showing that you really want to work there and that you took the time to learn more about the company. This strategy is what gets the best results in your cover letter, impresses hiring managers, and lands you quicker job interviews.