A Professional Value Proposition or “PVP” is one of the most important components on your resume and LinkedIn Profile. In a PVP, you have the opportunity to draw attention to your core messaging and overall skills that will be an asset to hiring managers. It also helps you to strategically focus your job search on a specific job target while strengthening your personal brand on your resume and LinkedIn Profile. When you apply to jobs, your goal is to show hiring managers why they should hire you. Your PVP will accomplish this goal. When you create a call to action in hiring managers, this will yield the most interviews and subsequent job offers for you. It all begins with your PVP on your resume and LinkedIn Profile because it effectively markets you while identifying how you can create value for a new organization.
What is a PVP and Do I Already Have One?
A PVP is best defined as a succinct and compelling positioning statement that showcases your professional persona and what uniquely sets you apart from other people. A PVP will touch on who you are professionally and what value you can bring to a new company. Essentially, you want to show hiring managers why you stand out above the competition and why their organization should hire you. It will answer the question “tell me about yourself” when you go on interviews. Everyone has a PVP, but you need to take the time to strategically develop one and really identify who you are and what you bring to the table. It will generate exceptional results in your job search. If you focus on showcasing keywords, industry terminology, and phrases that are relevant to your overall skill set AND your target jobs, you will have a solid PVP that is reflective of your core messaging.
When you look at your PVP overall, it should closely tie in to your core messaging and personal branding on your resume and LinkedIn Profile. This is what makes you a unique individual that any organization would be clamoring to hire. When you are developing your PVP, try to keep in mind all of the things that you really want hiring managers to know about you. Your PVP should be a compelling message that you are comfortable with and that you can talk about very naturally. It gives you the opportunity to refine the way you present yourself to hiring managers. You want to stand out from other candidates applying for jobs, so that is why creating a solid PVP is one of the keys to success in resume writing and job interviewing. It also becomes easier for hiring managers to understand what your goals are and how you can fit into their organization.
Before you apply to your next job, review your resume and LinkedIn Profile to make sure that it closely aligns with your PVP. You can always tailor your resume to be sure that your PVP is represented in your resume and LinkedIn Profile. The goal is to create one that is very engaging while simultaneously being reflective of your unique personal brand and core messaging. Developing a PVP that is a natural reflection of you and your professional talents is vital because it ultimately positions you as a top candidate that organizations want to hire.